Sephu Bergerson
_______________________________________________________________________
OBJECTIVE: Sephi Bergerson is an experienced independent photographer based in
New Delhi, India, and is available for assignments.
SUMMARY:
• Former president of the Professional Photographers Association of Israel
(2001-02) with more than 18 years of experience as a professional
photographer.
• Worked with most of the international advertising agencies in Israel
and in India, working with a team under tight briefs and schedules.
• A proven prior experience of covering health issues and awareness of
ethical considerations while working on the field
• Covered issues ranging from Rural support, Education and General
health programs, to Polio and HIV/Aids all over India
• An active artist and author of the book ‘Street Food of India’
• Proficient with all formats of conventional and digital photography, as
well as photo editing, graphic design and web editing software.
• Extensive knowledge and experience of traveling in India and familiar
with local languages with working knowledge and communication skills
in Hindi.
• Based in New Delhi since February 2002
EDUCATION: ‘Haddassa Institute of Technology’ Jerusalem, June 1991
Graduated with honors
Winner of the ‘Hazel Greenwald’ award for documentary photography
1991
BOOKS: ‘STREET FOOD OF INDIA’
•Personal work on a book project 2003-2007
• Hard Cover coffee table album, 192 pages, with 160 images
• Documented the culture of street food all over India
• Book published in India by Roli Books in January 2009 and available in
the stores across the country
• Book published in Germany by Christian Varlag
http://www.christian-verlag.de/christian_titel/artikel5797-s
ephi_bergerson__streetfood_indisch
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• First gallery on the website at
www.sephi.com/galleries/food/street_food
• Contact Ms. Priya Kapoor – Roli Books India
priyakapoor@rolibooks.com / +919899822252
‘HORN PLEASE – TRUCKS & TRUCKING IN INDIA’
FOR SAFEXPRESS PVT. LTD. December 2008 - Ongoing
•Producer and photo editor for a sponsored book on Trucking and Transportation
in India to be published by the company in December 2009
• Commissioned to conceptualize the book and act as a photo editor for
the project
• Act as a liaison and representative of the client in front of the design
and the production teams
• In charge of schedule and production of the book
• Contact Mrs. Divya Jain divya.jain@safexpress.com / 9910057070
‘TRADITIONAL WEDDINGS IN MODERN INDIA’
ONGOING PERSONAL WORK ON A BOOK PROJECT 2007-08
• Documenting traditional weddings all over India
• Book to be published in India by the end of 2010
• First gallery on the website at www.sephi.com/weddings
‘ITALIAN KHANA’ by RITU DALMIA
• ‘ITALIAN KHANA’ - A Desi Italian cookbook with soul
• Published in India by Random House in July 2008
•http://www.randomhouse.co.in/TitleInformation.aspx?isbn=97881840002
14
• Contact Ms. Chiki Sarkar – Editor in Chief at Random House India
csarkar@randomhouse.co.in / +919899911977
• Contact Ms. Ritu Dalmia – Author
ritu_dalmia@diva-italian.com / +919810154569
“You are a genius my friend, I Love it!!” RITU DALMIA
‘WEDDING BELLS’ – The Trendy Guide to planning your wedding
• Book published in India by Random House in Sep. 2008
• http://www.randomhouse.co.in/TitleInformation.aspx?isbn=978818400
0405
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EXPERIENCE: Sephi’s work regularly appears in magazines and media around the world.
Some sample larger projects include:
United Nations Development Program – UNDP – October 2008
UNDP’s activities in Orissa
• Spent ten days traveling in Orissa covering 7 districts and six projects:
DRM – Disaster Risk Management Project
R&R – Resettlement & Rehabilitation Project
PRI-CB – Capacity Building of Panchayat Raj Institution
ETP – Endogenous Tourism Project
RD – Rural Development Project
HIV – HIV and AIDS
• Prepared a presentation for all UNDP staff in Delhi office
• Contact Ms. Muna Haq – Communication Associate
muna.haq@undp.org / +91 9810198366
The Chadha Group / Wave Cinema complexes – April – May 2008
High-end catalogue for the Chadha group
• Commissioned by V Sunil/ Wieden + Kennedy advertising
• Created the concept for the catalogue
• Traveled to five cities in north India for shooting the images
• Catalogue to be presented to CEO’s and marketing managers of companies
outside of India with the intent of bringing them to open shops
in the group’s malls
• Contact Mr. Siddharth Loyal – Project manager at Wieden + Kennedy
siddharth.loyal@wk.com / +919810066920
Mr. V Sunil, Executive Creative Director, Weiden + Kennedy
vsunil@aontheweb.com / +919811293169
CARITAS AUSTRALIA, November 2005
Caritas Australia's Tsunami Response in India
• Documented the rehabilitation process in Tamil Nadu through the eyes
of one woman and her family in the village of Vellapallam, Tamil Nadu.
• Story appeared on the Caritas Australia website
• Contact Ms. Margaret Rice – Communication Officer
MargaretR@caritas.org.au / (0417) 284 831
SCIAF – Scottish Catholic International Aid Fund, November 2005
APD – Association for People with Disabilities - Bangalore
• Shot images of communities / individuals with physical disabilities in a
manner that effectively and positively highlights the development work
of SCIAF
• Images used for fund raising posters all over Scotland.
• Gallery can be seen here www.sephi.com/galleries/india/apd
• Contact Ms. Roslyn Moor roslyn@sciaf.org.uk
/roslyn_moore@hotmail.com
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SCIAF – Scottish Catholic International Aid Fund, October 2005
A Year After the Tsunami – Relief operations in Tamil Nadu
• Traveled to Tamil Nadu with SCIAF’s communication officer and a Journalist
from the Daily Record, Glasgow
• Images used for a three-part story on SCIAF’s post tsunami relief operations
in Tamil Nadu featured in the Daily Record on January 2006
• Contact Ms. Roslyn Moor roslyn@sciaf.org.uk
/roslyn_moore@hotmail.com
• “It was a good trip and great to work with you. We got a lot of good
stuff, and I thought your attitude and work style was excellent. It was
nice to work with someone who shares my approach to a job - get it
done fast and quick and I'm sure we got so much more because of the
way you handled the job, so thanks a lot for all that”
Brian McIver – The Daily record
MEA – Ministry of External Affairs – Indian Government, August 2005
‘India Quotient’ – A 28 page catalogue for the UN assembly in NY
• worked hand in hand with the creative team building the concept for
the catalogue.
• Shot images depicting different aspects of growth and innovation
in India.
• Catalogue was presented by the Prime Minister of India, Dr. Manmohan
Singh at the 60th anniversary of the UN assembly in NY in September
2005
• Contact Mr. Veneet Bagga – catalogue and project producer
veneetb@yahoo.com / mobile: 9810307950
UNICEF - India Country Office, March 2005
‘No Defeat No surrender’ –
Sport as a tool for spreading awareness about HIV/AIDS
• Documented children and young people engaged in sport/ play activities
• Prepared detailed captions to accompany the images
• Worked with the project’s designer and writer to select images for inclusion
in the communications products
UNICEF - India Country Office, October – November 2004
HIV/AIDS in Maharashtra, Andra Pradesh, Karnataka
• Photographed HIV-Positive couples and their children
• Visited PPTCT implementation hospitals and photographed counseling
for pregnant women, meetings with doctors and other paramedical
staff and other images for contextualizing the PPTCT program, as well
as youth trained through ‘out of school program’ and their activities.
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WHO – World Health Organization, February – September 2004
• Covered and documented the polio eradication program and mop-up
activity in five different states in India, particularly in the difficult-toreach
areas with unsanitary conditions
• Documented the house-to-house administration of OPV with a view of
stopping transmission of wild poliovirus
• Created a pictorial presentation of the program on an interactive CD
• Images used for the 2004 WHO calendar
• The ‘Two Drops for Life’ gallery can be viewed on-line at:
www.sephi.com/galleries/india/polio and on the National Polio Surveillance
website http://www.npspindia.org/
• Contact Mr. Jean-Gabriel Tezier: tezierj@who.int
“I have hired Sephi after a competitive process to provide striking pictures
for the Polio Eradication Campaign in India, under the direction
of the World Health Organization. The result where outstanding and
some of the picture traveled far beyond the geographical boundaries
of India, for the broader initiative. Sephi's work was amazing, his
knowledge of India and his capacity to capture the emotions of the
moment gave us a fantastic opportunity to make a difference in our
sensitization efforts.” Gabriel Tezier gaby.nomad@gmail.com
AGA KHAN Foundation – February 2004
• Photographic documentation of the community led initiatives for child
survival and multi sector rehabilitation and reconstruction projects in
Maharashtra and Gujarat
• Shot images of village communities/individuals/project infrastructure
in a manner that highlighted the work of the Foundation, its partners
and the role of the stakeholder communities in the specific areas
AGA KHAN Foundation - AKRSP (Aga Khan Rural Support Program) November
2003
• Photography depicting community ownership of rural development projects
in Gujarat for the AKRSP 2003 calendar
• Photographed village communities/individuals around specific development
interventions in nine villages across three districts of Gujarat
ACTIVITIES: • President, Professional Photographers Association of Israel, PPAI 2000-
2002
• Representative, Commercial Photographers Caucus, PPAI 1998-2000
• Nominated for 'Photographer of the Year 1998' (Israel)
• 3rd prize 'Still life photographer of the Year 1998' by the 'Professional
Photographers Association in Israel' (PPAI)
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EXHIBITIONS:
• ‘Made in India’ – the street food of India, February 2004
Visual Arts Gallery, India Habitat Center, New Delhi
Sponsored by Nestle/MAGGI
• Polio Eradication Project (for WHO)
at the international Rotary summit on Polio,
Vigyan Bhawan, New Delhi, August 2004
• ‘Juvenilia Jaxtaposed’
Group photo exhibition
Gallery Ragini, New Delhi, September 2009